by Jeremy Schneider
March Madness captivates everyone — from diehard basketball junkies to people who don’t watch a minute of the sport all year. No tournament is perfect, but March Madness sits on a pedestal as one of the greatest events in sports. For all of its glory, there are folks around college basketball advocating for an expansion of the NCAA Tournament, adding to the current field of 68 teams. Simply put, expanding March Madness would be a mistake and is unnecessary.
The strength and competitiveness of the field is the backbone of the tournament’s credibility, and expansion wouldn’t improve it. According to online college basketball insider T3 Bracketology, via direct message on X (Twitter), “If we added [eight] teams, based on the bubble since [March Madness] expanded to 68 teams, 72 percent would be high majors, & more than half of those high majors went .500 or worse in [conference] play.”
If a 76-team format had been in place for the 2025 NCAA Tournament, it would have pushed teams like Indiana, which went 10-10 in Big Ten play and was bounced in the opening round of the conference tournament, and Ohio State, which barely finished above .500 at 17-15, into the field. Even with a 68-team field, schools with losing conference records like Oklahoma and Texas at 6-12 in the SEC, along with North Carolina at 1-12 in Quad 1 games, still made the tournament.
Adding more teams to the tournament wouldn’t strengthen the field; rather, it would just guarantee more spots for mediocre and undeserving power-conference programs. If expansion meant giving bids to strong mid-major teams that fall short in their conference tournaments, like UC Irvine last season or 2024 Indiana State — both of which went 17–3 in league play and finished with 32 wins — it would be far more appealing. But there’s no indication that would actually happen.
There is a certain pageantry and prestige associated with March Madness that expansion would erode. In the words of Connecticut head coach and two-time national champion Dan Hurley, “It’s a privilege to play in this tournament, not a right.”
Supporters of expansion often point to revenue, but that argument is overstated. Looking at it from the perspective of college programs and the NCAA, the monetary principles associated with March Madness are widely misunderstood.
Seth Davis, a college basketball media personality, dismisses the notion that expansion would be for money: “For starters, NCAA Tournament revenue makes up less than five percent of athletic budgets at power conference schools. Expanding the field would barely make a dent in their bottom line. And there are substantial costs involved. More teams means more money spent on travel (the NCAA provides each team with a chartered aircraft unless it’s close enough to travel by bus), hotels, game operations and the like… Doing a little better than break even is not reason enough to expand the tournament.” Davis is one of the most outspoken supporters of expansion, but even he rebuffs the financial narrative of growing the tournament.
So there are economic questions from the NCAA’s point of view for expansion, but what about television deals and ratings? The First Four, the “play-in” games for March Madness, has seen its viewership down in recent years, so is the solution to add more mediocre matchups to drive up exposure and television revenue? It is not. The success of March Madness ratings is not just focused on fans of participating teams, but also predicated on the casual fan. Casual fans love filling out brackets and watching the early rounds to track their success, but they aren’t necessarily dedicated viewers of basketball.
“It overcomplicates [March Madness] for the common fan,” T3 Bracketology said. “Right now on bracket sites you don’t even fill in the First Four. The easy math cut of 64 to 32 to 16 to etc. is easy on the brain for a casual fan. Adding more games just makes it more complex and you could lose some people. 60-100 million people fill out a bracket, but just over eight million watch the first round. The hope is to grow that conversion rate and grow the audience during the regular season, not complicate matters and decline that.”
Adding more teams, therefore more games, could take away from the simplicity of making brackets and deter casual fans from tuning in as intently to “The Big Dance,” which ultimately would not result in a great surplus of revenue or interest.
Fortunately, nothing is imminent, and expansion, at this moment, is just a talking point. But as ESPN analyst Jay Bilas said, “Never underestimate the NCAA’s capacity to do something stupid.” If the NCAA wants to avoid doing something stupid, keeping the bracket at 68 teams is a good place to start.